I used to be offended by the role "designer". I wasn't quite sure why and I couldn't put my finger on it, but I never felt like it represented who I was at Gensler. It's funny now because I look back and that title is very fitting. For the longest, I think we, as a studio, boxed ourselves in, it’s funny because we all don’t fit into a box…especially thinking about our various roles and backgrounds. But in a way we did. We thought we could define ourselves and create a distinction between ourselves and the other studios. Let me say this, we are all designers! Architects design buildings (exteriors). Interior Designers design interior spaces. Our studio designs experiences, culture, information…the future!
We are all creatives, designers, and can choose whichever term we want to use.
Back to the point I wanted to make. We are a team of brand designers, interior designers, strategists, architects, psychologists, sociologists, anthropologists, industrial designers…I can keep going. But guess what, we are all designing something!
I like to gather, clean, analyze, and present data. And guess what that makes me….hmm…an information designer! Haha…guess what…I'm still a designer. Well, praise be.
We are all designing something or creating something that is for someone else to enjoy and I think that's a beautiful thing. At the end of the day, we make the world a tad bit more awesome and enjoyable, and if I can change the world a little bit at a time, I've done something right.
#Blessed be the fruit.
P.S. I watch way too much Handmaid's Tale
Love,
Lola
